Shop owners and managers, unlock your shop’s full potential with tips from industry experts that will take your efficiency, customer service, and marketing to the next level.

Los Angeles, California

WEDNESDAY, SEPTEMBER 15, 2021 ∕∕∕ 9:30AM–4:30PM

Automobile Driving Museum, 610 Lairport St., El Segundo, CA 90245

Bring actionable ideas back to your shop

Discover new ways to boost operational efficiency

Jumpstart a strategic marketing plan

Freshen up your customer service

Be inspired by your peers

Tacos. Beer. Ice Cream.


9:30 AM Registration
10:00 AM Welcome
10:15 AM Session/Panel: Steps to Providing a Killer Customer ExperienceSession/Panel: Steps to Providing a Killer Customer Experience

Providing a professional, seamless customer experience is important to building the kind of loyalty that will keep customers coming back to your shop. Hear directly from real shop owners who are providing killer customer experiences, plus learn from Shopmonkey’s Head of Customer Support about the foundations for creating a great customer experience.

In this session you will learn:

  • How real shops approach their customer service strategy
  • What’s at the core of a positive customer experience
  • Tips for taking your customers’ experience to the next level
11:00 AM Sessions: Shopmonkey Product Roadmap; Shopmonkey Product DemoSessions: Shopmonkey Product Roadmap; Shopmonkey Product Demo

Details coming soon

11:45 AM Lunch; Complimentary Shop Assessments
01:15 PM Workshop: How to Kickstart a Strategic Marketing Plan for Your ShopWorkshop: How to Kickstart a Strategic Marketing Plan for Your Shop

82% of Americans report that they actively use social media every day and that percentage is only increasing as time goes on. Learn proven strategies and best practices from national social media marketing experts Jared Guynes and Jessica Sapp and get equipped with easy, actionable tactics you can implement in your shop today to kickstart a strategic marketing plan.

In this session you will learn:

  • How the pandemic has increased consumer reliance and usage of social media
  • How consistent, simple storytelling can propel your business and increase your searchability online
  • Proven strategies using Facebook & Instagram to generate high quality leads for your shop


Jared Guynes is a seasoned social media specialist who likes to believe that anything in life can be EPIC. Jared is an eccentric, outgoing person who holds not one, but three Guinness World Records for events that he has created & executed, in addition to 14 years of experience in all facets of marketing & promotions for local to large businesses. Jared regularly travels the globe with his partner Jessica providing digital marketing consulting and has worked with more than 36 shops from coast to coast.

Jessica Sapp has been engrossed in the world of media her entire life. After being a member of the video tech team in high school and graduating salutatorian early at age 16, she went on to study Digital Media at Texas Christian University, where she graduated with a Bachelor’s in 2014. Jessica is a trained specialist in Facebook ad campaigns, content creation, and account management. As Jared's partner she travels the nation doing one on one consulting and strategic implementation for small businesses and corporations.

02:15 PM Session: How to Maximize Efficiency and Revenue with Shopmonkey Integrated PaymentsSession: How to Maximize Efficiency and Revenue with Shopmonkey Integrated Payments

Taking payment is a necessary step for every business. What if you could optimize that process? Instead of just accepting credit cards, you can have a record of all services and products purchased by each client. Hear from one Shopmonkey customer who is optimizing their business with Shopmonkey Payments.

In this session you will learn:

  • How you can get paid faster with remote payments
  • How to eliminate manual entry errors and lost hours spent on accounting


Crissy WatkinsSenior Payments Manager, Shopmonkey

Crissy has dedicated her career to helping clients optimize their business with integrated payments. She has built her career in a variety of roles, where she was not just an account manager but also a sales representative, project planner, escalation expert, and position architect. Born into a sales family she was always reaching for the win win! Taking the basic need for credit card processing and adding layers of value for small businesses helped her achieve just that.

02:45 PM Break - Ice Cream Social & Beer; Complimentary Shop Assessments
03:30 PM Session: Supercharging Your Operational EfficiencySession: Supercharging Your Operational Efficiency

What’s Possible: Case Study of Area Client

  • Where they started, where are they at today (24 months)
  • Secret to work/life balance = gathering and developing a great team
  • How KPIs impact being able to gather and keep a great team

Finding Efficiency Robbers and Fixing Them

  • Productivity vs. efficiency
  • ARO, Labor hours per ticket and DVIs – How they interact
  • Getting buy-in from your team


Charlene L. Parlett, AMAM,CEC Executive Coach, Automotive Training Institute

Charlene Parlett, AMAM, grew up in her father’s motorcycle shop taking engines apart. In 2005 she and her business partner started an auto repair shop and after 12 years of profitable success, Charlene sold her share in the business to dedicate her time to helping other shop owners experience the freedom (and profits) your business should give you. Charlene is an Accredited Master of Automotive Management with AMi and a certified Executive Coach. As she tells her clients, “Knowledge isn’t power. The application of knowledge is power. Take what you learn and apply it. Success will come from that effort.”

04:15 PM Closing Remarks