Turbo Tint Accelerates Online Sales & Customer Connections for a Five-Star Finish

Overview

With a legacy dating back more than 40 years, Turbo Tint continues to set the standard for window tinting in Oklahoma City. Leading the thriving two-store operation are Greg Goodman and his son Chandler, who have transformed Turbo Tint into more than just a tint shop. Their mission is to deliver efficiency, transparency, and a level of service that shows customers “how much we appreciate their business,” Chandler says. 

“We want to give our clients a quality product every single time,” he adds, “and we want them to have an experience that not only makes them happy, it makes them go out and tell their friends and family about Turbo Tint because it’s so different.”

That philosophy has earned Turbo Tint a standout reputation, with the South location racking up more than 3,000 Google reviews averaging 4.9 stars, and the North-side shop boasting nearly 600 five-star reviews. The company’s one-hour installation guarantee, prepaid model, and attention to detail have set a benchmark that’s second to none.

But behind the scenes, the systems running their signature online sales and scheduling were starting to hold Turbo Tint back. As these features were critical to the business, ownership realized they needed more efficient tools to continue meeting customer expectations and better manage the volume of work coming through their website. “The booking platform we were using would’ve been fine for single services like restaurants or hair salons,” Greg says, “but it wasn’t keeping up with the complexities of auto tinting.” That’s when Shopmonkey stepped in with a modern solution that solved key challenges and delivered measurable results from day one.

The Challenge

E-Commerce & Booking Disconnect | Multi-Service Scheduling Issues | Documentation Gaps

Turbo Tint was one of the first automotive tint shops in the country to offer online sales and scheduling. From the start, Greg knew e-commerce would play a big role in the company’s success. But there were growing pains, and after a while the team identified three unique challenges that weighed on the customer experience as well as their day-to-day operations.

The first was a disconnect between buying and booking online. Turbo Tint was using Shopify for its payment processing, and a totally separate platform for scheduling. That meant customers would be pushed out of Turbo Tint’s website after checkout and into another browser to make their appointment. “The two systems didn’t integrate seamlessly,” Chandler says. 

Compounding the issue, customers couldn’t see when appointments were available before paying. They would often buy a service without knowing how far out the next available appointment was, since the schedule was only visible after purchase. “People would buy upfront, then get redirected to another link, only to find out their appointment was two weeks out,” Chandler says. “They’d tell us, ‘Well, that doesn’t work with my schedule. If I’d known this before, I wouldn't have bought it.’”

During peak season, close to 20% of incoming calls were scheduling complaints from unhappy customers. Some wanted to be squeezed in sooner, while others requested refunds. For a company built on efficiency and transparency, this simply wasn’t good enough.    

Another pain point involved booking multiple services at once. Automotive tinting usually includes more than one service, like a full vehicle tint plus a windshield strip. But the old scheduler treated them as separate appointments. As a result, customers were often booking two services for the same time slot, or worse, spreading them across multiple days.

Turbo Tint’s managers would then have to review each order to catch the mistakes manually, re-work the schedule, and notify customers of the change. This process ate up hours of time each week and raised the risk of jobs being rushed or mishandled. “It was these inefficiencies that were hurting us,” Chandler recalls, “along with people not being able to make their purchase when they were ready to go—it’s unreal how many of our orders come in after hours.”

“It was these inefficiencies that were hurting us, along with people not being able to make their purchase when they were ready to go—it’s unreal how many of our orders come in after hours.”

Operationally, Greg and Chandler also saw room to improve simple tasks, like recording the exact tint shade a customer wanted. At the time, this was being done manually, where staff would rely on notes to keep track of the visual light transmission (VLT) so technicians knew how dark the tint should be. But since everyone documented things their own way, what should’ve been a straightforward step could easily lead to mix-ups. “So if Chandler had to go up and run the store one day, and he did his notes differently than the manager of the store did his, then it was a little confusing to the guys in the back,” Greg explains, “and that slowed down our process.”

The Solution

Synchronized Buying & Scheduling | Intuitive Multi-Service Booking | Standardized Note-Taking & Vehicle Entries

The turning point came in January 2025, when Turbo Tint’s OKC locations became the franchise’s first to roll out Shopmonkey. The timing wasn’t optional, as Shopify had announced it was cutting off integration with the old scheduler. But Greg and Chandler welcomed the upgrade. Thanks to support and backend heavy-lifting from parent company Moran Family of Brands, the transition couldn’t have gone smoother. “Honestly, it was the easiest onboarding I’ve ever had,” Chandler recalls. “We had 48 hours’ notice, flipped the switch, and it was seamless. Eight months later, and I don’t have any nightmares about it–that says it all.”       

Shopmonkey immediately closed the loop between e-commerce and scheduling by integrating directly with Shopify. Customers could now add services to their cart and select convenient appointment times, all without ever leaving Turbo Tint’s website. The new process was unified, easy to use, and much more in line with the company’s customer-first values. 

It also eliminated the “blind purchase” problem. Available appointments were suddenly visible in real time, meaning customers could book without worrying about potential delays. Those frustrated calls and refund requests became a thing of the past.

Probably the most impactful change was Shopmonkey’s ability to handle multiple services. Instead of treating them as separate bookings, it could calculate the total time needed and reserve the right block on the calendar. This proved to be a game-changer. “As soon as we moved to where customers didn’t have to schedule each service individually, my average order value went up $40 to $50 at the North location,” Chandler says. “That’s unheard of in this business.” 

As soon as we moved to where customers didn’t have to schedule each service individually, my average order value went up $40 to $50 at the North location. That’s unheard of in this business.” 

Across the board, Turbo Tint’s average order value shot up 23%, jumping from $303.55 to $373.46. Conversion rates improved, too, from the typical 2% range to regularly hitting 3-3.5%. “Since switching over, we haven’t had a week where our conversion hasn’t improved by at least 0.35% from where we were before,” Chandler adds. “In this business, anything over 2% is a godsend, so consistently being over 3% or even 3.5% is unreal. It shows that people are willing to convert when they can see exactly when they’ll get in and the process is easy. It makes a huge difference.”

Shopmonkey also streamlined things on the back end. Standard dropdown menus were added so managers and installers didn’t have to worry about inconsistent notes for VLT anymore. This took the guesswork out of it, making sure each car got exactly the right shade every time. 

Additional dropdowns allowed customers to choose from prepopulated lists of vehicle years, makes and models, saving time and avoiding confusion. “Before, people would type in that they've got a 2018 Hyundai Civic and you're like, do you have a Honda Civic or do you have a Hyundai Accent? What do you have?” Chandler recalls. “But this database has made it much more efficient.”

While customers enjoy the smoother, user-friendly experience, Turbo Tint appreciates the trouble-free setup that lets them focus on providing top-tier service and growing the business.

Chandler sums it up best: “I’ve used four different shop management systems in my career, and this is the best one by far. To our customers, to our managers, to our installers. It’s been flying colors throughout.”

Greg agrees: “Every challenge we’ve had, Shopmonkey has answered. As owners, it gives us peace of mind. If we open another location, we know our shop management system will be ready to go with no hiccups. That gives us confidence to keep growing.”

“I’ve used four different shop management systems in my career, and this is the best one by far. To our customers, to our managers, to our installers. It’s been flying colors throughout.”