Regardless of how reliable your customers are, no automotive repair shop can survive without bringing in new business. Even the most loyal customer base needs to be replenished over time, or occasionally incentivized to keep coming through the doors. 

To put it simply, growth depends on a steady flow of clients. And knowing how to convert potential business into new or repeat business is critical to ensuring a healthy bottom line. 

So, let’s talk about auto repair shop marketing strategy! To help you attract more customers, retain your existing ones, and ultimately expand your business–that’s the goal, after all–here are our top five lead-generation strategies for service shops.  

1. Mine Your Existing Gold

The first step in generating new leads is to not overlook the ones you already have. Your current customers are a goldmine of potential repeat business. Let’s take a closer look at how to dig deep and re-engage them.

Targeted Email and SMS Campaigns

Put together personalized messages using an auto repair email marketing platform to remind customers of services they may have put off for another time, like getting new brake pads installed or having their tires rotated. You can also alert them to current deals, or exclusive discounts for returning/longtime customers. A well-timed email that hits the mark can absolutely bring a customer back into the fold.

Service Reminders

Sending out friendly text messages or emails before a scheduled service, like an oil change, is another great way to stay top of mind while reinforcing to your customers that you’re committed to their vehicle's care. This can be done easily by using an automated reminder system, or your auto shop’s management software, if it offers that functionality.

2. Master the Local Game (And Let Google Help)

When people need auto repair services, they usually start their search locally by entering “auto repair near me” or “auto repair [city, state]” into Google. Here’s how to take control of the local scene using Google My Business (GMB).

Claim and Optimize Your Listing

GMB is the key to potential customers finding you when they search online for local auto repair businesses. Make sure your shop's information is up to date with accurate address, phone number, and service details. And add high-quality photos of your team and facilities to make a good first impression.

Respond to ALL Reviews

Engage with customers who take the time to leave online reviews. Thank them for positive feedback and let them know you appreciate their business. For negative comments, respond politely and professionally, addressing their concerns and showing your commitment to improving your service. The right response really can help transform a bad experience into a positive one.  

Encourage Reviews

Don’t hesitate to ask satisfied customers to submit a positive review. Happy customers can be some of your best ambassadors when it comes to automotive marketing. Whether they’re recalling how quickly your technicians fixed the vibration in their steering wheel or how affordably you were able to replace a spark plug, more glowing testimonials means a bigger boost to your shop's visibility and reputation.

3. Content is King

Everyone loves information (i.e., content); even better if it saves them money! Leveraging content marketing can help you position your shop as a local authority in auto repair.

Post Engaging Content

Share DIY car care tips, explain common repair procedures in simple terms, and offer candid, behind-the-scenes looks at your shop. This type of content not only educates customers and helps them better understand their vehicles, it also builds a deeper, more personal relationship.

Run Social Media Contests

Create interactive contests or giveaways, like offering a free oil change or car wash. Get creative and have some fun with it! A well-executed promotion can boost your social media engagement and bring more eyes to your services.

Start a Blog

If you haven't already, set up a blog on your website. Write about solutions to common automotive problems, the benefits of regular maintenance, and seasonal vehicle care tips. The more interesting and/or informative your entries, the more customers will value your expertise. 

Pro tip: Contribute to your blog regularly! Google loves fresh content, and your site will climb up the results page if it contains new, relevant, and updated information.

4. Embrace Technology

In today's gotta-have-it-yesterday digital world, providing convenience can set your shop apart from the competition. Here’s how technology can help.

AI Chatbots

When people just want a quick answer, or a simple solution, why not let a digital assistant man the front lines? Utilizing an AI-powered website chatbot to answer frequently asked questions 24/7 provides instant support to potential customers. It also can help you identify promising leads. 

Online Booking

Offering an online booking system that allows customers to schedule their services without having to call saves time and further streamlines the process. Consider using an automotive scheduling software that sends appointment reminders automatically.

5. Partner Up

Forming strategic alliances with other businesses can be mutually beneficial. As you look at potential opportunities, consider these partnerships:

Tire Shops and Car Washes

Work with local tire shops and car washes to offer combined service packages at a discount. This not only provides value to the customer, it also exposes your shop to a wider audience. You can even cross-promote each other’s businesses online.

Local Businesses with Company Vehicles

Finally, offer specially priced maintenance packages to local businesses with fleets. This could lead to a steady stream of work and a strong relationship that pays dividends for both sides.

Get Into A Growth Mindset

Automotive digital marketing is an evolving process that involves ongoing experimentation, analysis, and refinement. Once you find a groove, these strategies should have you well on your way to generating more leads and growing your repair shop’s bottom line.

Ready to take your shop's marketing to new heights? Check out Shopmonkey’s automotive marketing solutions and request a demo today to discover how our tools and resources can deliver real results and unlock your company’s massive growth potential.